Lorenzo Celayeta
Co-founder — Sales / business
Lorenzo scopes the business case, buyer fit, and implementation priorities so every build starts from operational value.
About us
We pair business judgment with engineering to make software that fits the way a team actually works. You work directly with Lorenzo and Diego, from the first conversation through delivery.
Built with the founders
SellZap stays small on purpose: one commercial founder and one engineering founder on the work, not layers of account management.
Co-founder — Sales / business
Lorenzo scopes the business case, buyer fit, and implementation priorities so every build starts from operational value.
Co-founder — Engineering
Diego designs and ships the systems, integrations, and ownership model that keep the software running in the client's accounts.
A project we're building
In development · not yet in productionWe're developing a bank reconciliation system intended to connect banking and collections data, prepare information for the ERP, and help people review discrepancies. The project is not yet in production.
In development · not yet in production
Ready to automate?
Bring us the work that keeps getting repeated. We’ll use the audit to clarify a practical first step and whether SellZap is the right partner.