Lorenzo Celayeta
Co-founder — Sales / business
Lorenzo scopes the business case, buyer fit, and implementation priorities so every build starts from operational value.
About us
We pair business judgment with engineering to make software that fits the way a team actually works. You work directly with Lorenzo and Diego, from the first conversation through delivery.
Built with the founders
SellZap stays small on purpose: one commercial founder and one engineering founder on the work, not layers of account management.
Co-founder — Sales / business
Lorenzo scopes the business case, buyer fit, and implementation priorities so every build starts from operational value.
Co-founder — Engineering
Diego designs and ships the systems, integrations, and ownership model that keep the software running in the client's accounts.
A project we built
Delivered · validated with their teamWe built Fairplay a bank reconciliation engine that matches bank movements with collections data, prepares the file for their ERP, and sets differences aside for human review. We validated it in parallel with their manual process before their team relied on it.
Delivered · validated with their team
Ready to automate?
Bring us the work that keeps getting repeated. We’ll use the audit to clarify a practical first step and whether SellZap is the right partner.